RSS: New Tool for Corporate Communication

When communicating in the workplace, it is important to take into consideration the media in which you relay the message. Many companies have stopped using e-mail for sending important messages. This is mainly due to spam problems. Employees often miss important messages when they are hidden between junk mail. Another problem is that sometimes filters will block emails, so people may not even get the message at all.

A new method of communication used by Web sites and bloggers is RSS feeds to broadcast content, according to an Intranet Journal article. It is a good way for marketers and advertisers to attract customers as well. RSS allows companies to use various categories like "important announcement" as a title. RSS can benefit corporations as well, since senders can create feeds for different topics, and subscribers can choose which feeds they want. This allows for increased organization, which was sorely lacking in email.