High Fashion is So Needy (even Online)

Transforming high-fashion product advertising from traditional forms like magazines and catalogues to an online forum isn't easy. The traditional forms cater to the product and make it almost the center piece reinforcing the luxuriousness of the product.

However, in the online wold a banner ad or a sidebar advertisement for a luxury product like Louis Vuitton is like the awkward freshman chasing the senior captain of the cheerleading squad, he's out of his league. When breaching the gap between traditional and online advertising care must be taken to reinforce the high quality brand image, according to an AdAge article. The product presentation must be the focal point of the ad. Creating an exclusive feel will be key to a successful ad campaign.

While most advertisers want a broad reach for their product, in this niche market fewer may be better because not all sites fit in keeping with the exclusive feel of the product. Choose wisely.

Corporate Communication No Longer a Solo Act

Companies are now integrating their public relations departments with their investor relations and corporate communications, according to Best Practices in Online Corporate Communication report from Thomson Financial. This creates a more consistent image for all audiences. And the Internet is helping drive costs down and increase efficiency.

The seamless integration of these functions of a business is a must in the fast-paced Internet world of today. When these groups are working together the increased communication helps to decrease bottlenecks and makes for a better end product. The internet allows for a one-stop site that can fit the needs of all those interested in public relations, investor relations, and corporate communication.

The graph below shows some of the results from increased integrated communication. With such exponential growth, companies need to start the integration process now.