Top 10 Communication Trends for 2008

In today's corporate space there are many different methods being used to reach out to employees. More and more companies are turning to innovative new ideas to increase corporate engagement and loyalty, but with all of the options out there (email, newsletters, direct mail, podcasts, social networks, etc) how does one know which route they should take?

In an online article title "The Top 10 2008 Communication Trends," on HumaNext, a corporate communications website, several new fun and engaging ideas are listed, but Social Media and Web 2.0 is at the top of the list.

The article explains, "The emerging technologies of Web.20 are causing a transformation in the communication profession. These technologies include the use of Blogs to communicate with employees and customers; the use of platforms like social networks and wiki to achieve sharing and collaboration, and other new tools and technologies like podcasts, video-casts, and others. But beyond the technology, Social Media demands a basic shift in the way communicators see their role and approach their stake holders."

As an increasing number of organizations are incorporating Social Media into their internal communities with the hopes of increasing employee engagement, loyalty and morale, Web 2.0 seems to be developing into a successful communications method.