Corporate Communication No Longer a Solo Act

Companies are now integrating their public relations departments with their investor relations and corporate communications, according to Best Practices in Online Corporate Communication report from Thomson Financial. This creates a more consistent image for all audiences. And the Internet is helping drive costs down and increase efficiency.

The seamless integration of these functions of a business is a must in the fast-paced Internet world of today. When these groups are working together the increased communication helps to decrease bottlenecks and makes for a better end product. The internet allows for a one-stop site that can fit the needs of all those interested in public relations, investor relations, and corporate communication.

The graph below shows some of the results from increased integrated communication. With such exponential growth, companies need to start the integration process now.