High Fashion is So Needy (even Online)

Transforming high-fashion product advertising from traditional forms like magazines and catalogues to an online forum isn't easy. The traditional forms cater to the product and make it almost the center piece reinforcing the luxuriousness of the product.

However, in the online wold a banner ad or a sidebar advertisement for a luxury product like Louis Vuitton is like the awkward freshman chasing the senior captain of the cheerleading squad, he's out of his league. When breaching the gap between traditional and online advertising care must be taken to reinforce the high quality brand image, according to an AdAge article. The product presentation must be the focal point of the ad. Creating an exclusive feel will be key to a successful ad campaign.

While most advertisers want a broad reach for their product, in this niche market fewer may be better because not all sites fit in keeping with the exclusive feel of the product. Choose wisely.