A Democratic Approach to Online Marketing

Recently, many companies have been letting consumers create advertisements for them. This gives the consumers more of a bond with the brand, so they are more likely to purchase it. Also, the ads they create are more likely to appeal to people like them, which will create new customers. This recurring model is unbeatable.

Now, consumers want to have even greater interactions with the brands according to an article from AdAge. Some companies, like Frito Lay, are providing customers with the ability to have a say in packaging and products. Companies use an online community to tap into what their customers are really thinking. This strategy benefits both parties involved. It empowers customers, and provides the company with much-needed feedback on its actions.

Giving control over to consumers is the best way to learn from the past and add or delete products or services based on that feedback.