New Form of Interactive Media

Technology is constantly changing and with that, so does policy. Companies such as Heineken and Skype, are leading the pack in this new change by incorporating Skypecasting in their marketing efforts.

Skypecasting is a new medium, not to be confused with webcasting, which allows up to 100 users to be in direct contact at any one time. This interactive communication enables listeners to ask questions upon demand and to even applaud during concerts or other live events.

Heineken hosted Skypecastings first live concert on September 8, 2006, earning substantial free PR placements. Use of this new medium will bring increased popularity of corporations’ brand name and will in-turn strengthen brand recognition among Skypecasting's consumers.