Moms: The New Target Group for Industries?

An article on AdAge today was talking about the increased demand of blogging by moms, which is a demographic that spends more than $2 trillion a year. This segment is constantly seeking information on products for themselves and their children, so this information needs to be readily available. Sites that have developed to host such blogs are SheFind, SheFindMom, BlogHer, and even Technorati has tags from parenting. BlogHer is the only site that receives a low 400 blogs, but the other blogging sites log visitors into the thousands.

Mothers are already active on such sites as AOL, a site that has been its own browser for more than a month now, and are constantly subject to advertisements and corporate names while on AOL. There are even rumors that Google is considering changing into its own browser.

Corporations are already present on these sites so it is an easy domain for them to broaden their brand. This presents a great opportunity for corporations to further their brands' identity in the consumers mind and really reach out to better serve their market.