Corporate Videos: Must See TV

Hitachi, The Home Depot, and IBM have created corporate mini-documentaries for distribution over the Internet, according to an Adweek article. These videos present their products very subtly; Hitachi tells stories involving the use of its services.

Hitachi makes lots of different products, yet the perception seemed to be that it was a stereo gear company. Reception of these videos is favorable, visitors to Hitachi’s video section stay an average of 6-7 minutes.

Creating videos like these would be beneficial to many companies. They show the company’s products at work, creating a stronger bond with consumers. It gives a face to the brand, a face people can relate to causing the brands to gain power.