The effective use of multi-channel marketing

Setting up a multi-channel marketing practice in an organization is critical to success in today's business world. All departments within the organization work together to develop an understanding of their corporations identity, its practices, and its brand. The foundation for this type of marketing is composed of online services, in-store sales, contacts by phone, and its delivery options.

In establishing which segment to target, the firm can use multi-channel marketing to better promote the brand by use of cross-marketing. This practice maximizes team efforts in the organization and strengthens the culture of the corporation.

Every corporation should practice this form of communication to better itself as well as its reputation in the minds of its consumers. Multi-channel marketing increases internal communication and will promote growth within the organization.

Resources:
Multi-Channel Marketing, Making Bricks and Clicks Stick
http://www.mckinsey.com/practices/retail/knowledge/articles/Multichannelmarketing.pdf