Getting Value from Your Measurement

One of the most important aspects of an organization is how consumers view the company. The most effective way to know what consumers think is to simply ask them. Surveys are extremely beneficial in getting important information in a timely manner. The Hub for Internal Communications(subscription) has provided five key points to help achieve this goal.

1. Be clear about why you are doing it.

2. Get the sponsors on your side.

3. Explain the benefits of the research to involved parties.

4. Move quickly when testing or surveying for responses and opinions about the company.

5. Be ready to act on these findings.

This is also an effective interactive tool. Usability testing and web analytics can act as surveys to help define what works well on a site and what needs to change to satisfy users.