Is Online the Best Way to Promote a Company?

With all the spam one finds on the Internet, is online advertising the way to go? I agree with the survey findings Double Click Inc. posted about targeting your audience through emerging media; however, what about all of the other companies that do not fit into any of those genres?

If you are trying to influence someone to buy your product or frequent your store, you need to gain their attention and develop your corporate brand into a recognized icon. 57% of people surveyed stated they watch online videos, 44% read blogs and 39% spend 5 or more hours a day online.

This information clearly identifies how corporations should integrate their brand into these markets. Restructuring your corporate identity to include these techniques will guarantee your corporation's place in this evolving market. Practices and policies need to evolve as well. Without change the company will not go anywhere, thus, it will not survive.