The Changing Landscape of Interactive Media

I have to admit, at first I didn't get it, what was so important about blogging? Why were corporations taking part in something that only seemed important to Gen Y? Quite simply, because they aren't the only group frequenting these blogs. ME liz Strauss said it right when she stated "blogs are the new black in corporate communications." A large portion of online consumers are using this new type of communication.

This is a simple, new method for communicating with coworkers, vendors, buyers, and management and is quickly replacing the traditional websites and corporate intranets. Corporate blogging is an interactive method for increasing your corporation's identity and culture. Blogging promotes business communications but also encourages corporate team building. It is the corporation's responsiblity to maintain these blogs and keep the public informed on their products, procedures, and policies. Blogs are relatively easy to write, post, and allow numerous relationships to form between people all over the world.

Web sites and the intranet will not disappear, but they will have to change dramatically to gain the intense exposure blogs currently hold in the market, both inside and out of the office. Internally, blogs are essential in corporate communication. With the use of blogs, teams are built and maintained and a stronger sense of corporate involvement forms. This is a great resource for corporations because of the increased rate of business communications within the organization and the stronger pride in being apart of the organization.

Blogs: The New Black in Corporate Communications