Dealing with Information Overload

1. Simplify the delivery of messages. If you have more than one unit communicating, coordinate your efforts.

2. Realize that noise and clutter apply to every communicator. Observe the environment and collaborate with other communicators to get the message across most effectively

3. Get management buy-in by presenting an annual communication plan. Review the plan periodically to be sure the message and method are still on track.

4. Plan your communication. Identify messages as operational, sales-related or strategic. Based on the category, determine who needs to receive the message. Use calendars and templates to build consistency and track output.

5. Why is the message going out? Be sure each message that is conveyed is critical to each business unit that receives it.

6. Measure the results to determine what works and what doesn’t.

7. Use the new tools that are available (e-mail, blogs, podcasting, etc.) for communicating.

8. Create an e-mail policy and discourage casual use. Would you put this message in a memo or letter to your employees?

9. Build the skills to message and manage a project successfully. Develop a check list of important skills within project management and communication and use the list to hire the best person

10. Set an example and support any standards or guidelines that you create through your own actions